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Case Study

Entytle: B2B Product Design

Entytle · UX Designer · B2B / OME SaaS · 5 design stages

OverviewInteractive Dashboard
B2B / OME SaaS · 2022 – 2024

Overview

Entytle Insyghts is an Installed Base Intelligence platform for industrial OEMs: it turns fragmented equipment and customer data into aftermarket parts and service revenue. I spent 2.4 years as UX Designer, owning end-to-end design across three shipped products. The quoting flow cut first drafts from about an hour to minutes; UX improvements lifted user retention by 7%.

RoleUX Designer, 2022 – 2024, remote with a US-based team.
ShippedAsset Lifecycle Management, Quote Agent, Installed Base Health Check.
ProofALM screen credited “Rahul Yamparala”, archived on Wayback (see next stages).
Entytle Insyghts dashboard with sales, opportunity, and pipeline performance summaries
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