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Case Study

Revamping Opensource Discord Verification

PubKey · UI Revamp · Visual Design · 7 design stages

Before: the original UINFT detail: owner, traits, on-chain
Where PubKey was

Before: the original UI

PubKey's user surface was functional but visually unpolished: a generic dark theme with thin hierarchy, sparse brand presence, and treatment that read as a dev tool more than a community product. The auth landing and four profile tabs (Communities, Collectibles, Tokens, Identities) set the bar I needed to raise.

Auth landingDiscord sign-in on a generic blurred background, no community-specific identity
Profile tabsCommunities, Collectibles, Tokens, Identities: same shell, minimal differentiation
Brand presenceLogo + nav, but very little of the product personality came through
Before: the original UI
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